Tag: Activator

The Activator® is the Terminator of the Procrastinator.


Remember that old Camp fire song we used to sing as kids? "It only takes a spark to get a fire going..." Oh yeah I hear ya humming... "hmm..hmmhmm...hmmmmm to get a fire going......hmmm" I always thought it was strange to be singing a song about sparks and fires in a FOREST ! Well in business you need that spark. You might be the creative genius who thought of the first drone hamburger delivery service. You have white boards all over the office filled with ideas how to get the hamburger there faster. Storyboards showing a customer watching his hamburger fly over his neighborhood from the camera mounted on the drone displaying on the customers Apple Watch. Angel investors are lined up like an NFL draft wanting to give you money for your phenomenal new venture. Forbes magazine is already forecasting how much your IPO is going to be worth. 


Before the Alarm Clock has a chance to ring your heart starts beating faster and faster you suddenly realize something is missing. What is it? Idea? Check, Money? Check, Marketing? Check, Focus Group? Check, Mark Zuckerberg and Jeff Bezos approval? Check, What is missing? 2 nano seconds before the alarm goes off it comes to you. "Oh, yeah I gotta start the project" Rinnnnngggggggg Time to wake up !


No matter how good the idea or how much money you have for a project nothing happens until something happens. And who is the hero in this scenario? Drum roll please.....the Activator®. The Activator gets things started. They turn thoughts into action. Just like that last four letters  of American is "I Can" the first 3 letters of Activator is ACT ! Just like the five year old after Christmas presents are open. "When can we start daddy?". The Activators' creed is "It is better to ask forgiveness than permission". Amen. 


So when you are building your team and you need to get something done you want an Activator to get things Started and an Achiever to get things done. Activators are not so good at finishing and Achievers aren't all that great at starting things. But they both are the alpha and omega of the project. 


The Activator is impatient with inactivity. He will create momentum. He'll bring a sense of urgency. He needs to be where the action is. He LOVES instigation and initiation. He hates wasting time.


Whether you are an arsonist or a drone delivery entrepreneur make sure you have an Activator® on your team to get things started.